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科蒂贸易

Cosmetics & Skincare

Coty: Smart Label Design and Business Collaboration via Label System

科蒂贸易

Challenge

Complex multi-brand, multi-SKU label management; label design dependent on manual work and traditional tools with inconsistent efficiency; high cross-department collaboration and version management costs; label data consistency and governance need strengthening.

Solution

Unified label and core data management through the label system; smart label design with rapid adjustments; established review, publishing, and collaboration workflows; improved label design, maintenance, and output efficiency.

Results

Label design & management efficiency
Label business response cycle
Label data consistency
Foundation for digital capability extension

Products Used

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